We build apps for everyday life.

A maths problem that needs a clearer explanation. A game friends can start in seconds. A conversation worth practising. These are the everyday needs behind our products. We are always looking for the next useful idea, and for ways technology can make life clearer, easier or more enjoyable.

We take each product from first idea through design, engineering, testing and launch. Then we run it, listen to the people who use it, and keep making it better.

Little by little,
something great.

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We only make things people love and come back to.

Every app starts with a need we notice in ordinary days: the moment someone gets stuck, waits too long or gives up. We study that moment before we design anything, because the idea is only the beginning. What matters is how it feels in someone’s hands: what makes sense right away, and where we can take friction out.

From there we design, engineer and test each app ourselves, one small piece at a time. Design and engineering sit at the same table from the first sketch, so what looks right also runs well on an ordinary phone and a slow connection. We use it the way people will, notice where they hesitate, and keep shaping it until it works for the people it was made for.

Before anything earns our name, it has to be useful from the first moment. It should help straight away, with no manual, no setup to learn and nothing standing between someone and what they came to do.

We care about the small details most people never notice, like a clear word or a sensible default, because they are what make an app feel right. Loading screens, error messages and empty states get as much care as the parts everyone sees.

And no app of ours is ever quite finished. After launch we listen to the people who use it and keep making it better, release by release, holding every update to the same standard before it ships.

More about us

The products we put our name on.

We built them one small piece at a time, and we have not stopped. Every one of them still gets looked after, whether anyone is watching or not.

Let’s Math

Live

For children in Class 1 to 5.

Photograph a maths question, or type it. Get back a short video that works it out, step by step, out loud.

  • Type the question, or photograph the homework page.
  • A narrated video, pitched to your child’s class.
  • Every answer is checked before the video is made.
  • Practise similar questions afterwards.
Topics
16
Sub-concepts
190
Classes
1–5

Free: 10 videos a month. Any phone, tablet or computer, no app store.

Miniant Games

Live

Free online games to play with friends.

Tap a game and it starts. Nothing to download, nothing to install. Play alone, against AI, or against someone else.

  • Invite a friend with a link.
  • Play on one device, or online against anyone.
  • Watch live matches as they happen.
  • Enter tournaments.
Games
50+
Game modes
5
Genres
15

Free to play. In any phone or computer browser, nothing to install.

An AI Speaking Partner

In beta

For anyone who freezes when asked something out loud.

Practise speaking English with an AI partner that feels like a friend, not a teacher.

  • Talk about everyday topics, or tell a story of your own.
  • Feedback on fluency, vocabulary, grammar and pronunciation.
  • Each correction comes with the reason for it.
  • A story prompt you have not had before, every session.
Topics
12
Story prompts
100
Skills scored
4

A Virtual Shopping Assistant

Building

We will publish it when it ships.

An Islamic App

Building

We will publish it when it ships.

Three habits behind every app we ship.

See our apps
  1. 01

    We cut what isn’t worth building.

    Every feature has to earn its place. If it doesn’t help you get something done, it doesn’t ship.

  2. 02

    We carry the hard parts.

    The complicated work stays on our side, so using the app stays simple: open it, and it works.

  3. 03

    We’d rather be honest than impressive.

    If something can’t be done properly, our apps don’t pretend it can. You always know where you stand.

…and it ships.

People use them every day.

A few of the numbers so far, rounded down.

1,000+ players
have joined.

100,000+ matches
played so far.

3,000+ questions
solved, step by step.

2,000+ videos
explaining maths.

In their words.

Illustrative quotes, based on what the people who use our apps tell us.

  • He photographs his homework and gets a video that walks through it step by step. I no longer have to remember long division myself.

    Farhana R.Parent, Class 3 · Let’s Math
  • No download, nothing to install. I send my cousin a link and we are playing in seconds.

    Tanvir H.Player · Miniant Games
  • I used to freeze whenever someone asked me something in English. A few minutes of talking every day, and I stopped freezing.

    Sadia K.Beta tester · Speaking partner
  • I play against the computer on the bus and against my friends at night. Same game, same phone, nothing to set up.

    Rafi A.Player · Miniant Games
  • The steps are slow enough to follow and the arithmetic is always right. I use it to check worksheets before class.

    Mahmuda S.Teacher, primary school · Let’s Math
  • She watches the video, then tries the similar questions on her own. That second part is what made the difference.

    Imran C.Parent, Class 2 · Let’s Math
  • It tells me why a sentence was wrong, not just that it was. The corrections actually stay with me.

    Nabil M.Beta tester · Speaking partner
  • Watching a tournament final live, then jumping straight into my own match. That is my evening now.

    Arif K.Tournament player · Miniant Games
  • Ask the same question again and the same clear video comes back, so she rewatches it the night before a test.

    Lubna T.Parent, Class 5 · Let’s Math

In the lab.

Three more apps on the way. Tell us what you would want them to do, and we will build with it in mind.

  • In beta

    An AI speaking partner

    Practise speaking English with a partner that feels like a friend, not a teacher.

    1. Idea
    2. Building
    3. Beta
    4. Launch
    Suggest a feature
  • Building

    A virtual shopping assistant

    Still being built, and still unnamed. Tell us what you would want it to do.

    1. Idea
    2. Building
    3. Beta
    4. Launch
    Suggest a feature
  • Building

    An Islamic app

    Still being built, and still unnamed. Tell us what you would want it to do.

    1. Idea
    2. Building
    3. Beta
    4. Launch
    Suggest a feature

We build for others, too.

Web and phone apps, AI features and the servers under them, built to the standard we hold our own apps to.